AIR JAMAICA VACATIONS
ADVERTISING SUPERVISOR 2000 - 2004
I began my tenure at Air Jamaica Vacations as a graphic designer and quickly moved up the ladder to advertising supervisor after proving myself as a skilled and dedicated employee. My natural curiosity for technology and creativity helped me to assist and later manage the entire creative department's computer systems including 14 Apple computers, two Mac servers, and a large format printer. My skills with Adobe design software made me the go-to person for training new designers and tackling complex design issues. I also created several ads for different travel publications including a campaign for a new destination based event.
ADVERTISING SUPERVISOR
2000 - 2004
Project: Developed & designed various advertising campaigns to promote tourism to the Caribbean.
Project: Billboard and bus bench ad campaigns. Developed tag line used: "Tourists take pictures, travelers take part".
Project: Travel agent brochure magazine. Led the design team in developing the look and feel of the magazine. Went on-site for photos.
Project: Unleash your senses campaign. Created a campaign to promote travel to a younger demographic. The campaign "Unleash your senses" is aimed at a younger demographic that seeks to experiences.
Project:Branding campaign. Tasked with modernizing the dated looking logo for the brand while keeping familiar aspects.
ACHIEVEMENTS
Participated in weekly management meetings for new advertising.
Managed the creative production as well as the advertising department and ad delivery network.
Directed junior designers on weekly advertising projects.
Established and maintained a library of collateral for the advertising department as well as managed Mac server & 14 Apple Macintosh computer network along with a plotter and two color copiers.
Was in charge of delivering all final products to various ad networks.
Traveled to several Caribbean islands for photoshoots.
Learned to create and manage web content.
